We provide a host of the best idea makers, business builders, copywriters, web developers, directors, and artists available in Rochester NY.
When you hire Sundance Marketing, we become part of your team — an extension of your marketing department. We bring to you some of the best idea makers, business builders, copywriters web developers, directors and graphic artists available; all with the same goal – to grow your business. We keep our overhead low to keep your costs down. At the same time we hire the most talented freelancers in the field to get the job done for you. Our ad agency manages the details and makes it easy and an enjoyable experience for you. Advertising is supposed to be the fun part of running your business! Specifically, here’s what we can do for you…
At Sundance Marketing, it’s not Business as Usual. Since opening our doors in 2000, we take a very personal approach with our clients. With over 30 years of experience entrenched in the advertising and marketing business we know how to make the needle move for our clients. We make it personal at Sundance Marketing by getting to know our clients, their businesses and their goals. Our mission is to bring the best creative, digital, and media partners to the table at affordable pricing. We grow businesses by developing home run integrated campaigns with a strategic media buying plan that includes diverse marketing tactics.
Laurie is Director on all projects. Her experience in communications, journalism, advertising, broadcast production, and sales management supports a diverse array of businesses in her long career. With over a dozen awards to her credit, Laurie’s true success comes when her clients succeed.
After establishing your big ideas, empower them with a brilliant marketing strategy. Select media outlets like TV, radio, print, and digital marketing to give mobility to your big ideas!
We work with you to identify and analyze your brand as it exists. We discuss how your brand is perceived in the marketplace and if it delivers on all the touchpoints of your business.
We work together to strategize where you want your business to go and how to get there. We discuss what’s working and not working with your current plan. We talk about the goals, your business challenges and opportunities.
We develop attention-getting logos, taglines, brochures, collateral materials and websites that all complement each other and tie into your brand.
Using our determined strategy, we develop and produce television and radio campaigns that appeal emotionally to your existing and potential customers to promote your business – some that have even won awards! View our portfolios…
Helendale Dermatology & Medical Spa
Viking International “Electronica” Music Identity
Helendale Dermatology & Medical Spa
Lisa’s Liquor Barn
R.C. Shaheen’s “Fall in Love with Your Home Again” Music Identity
At Sundance Marketing we believe in our community. Rochester is full of remarkable organizations and we are proud to be able to lend our print, radio, TV and online marketing advertising ideas, strategies and experience to several Rochester charities through board affiliations and associations.
Board of Directors – 2004 to 2011
Marketing Committee Chair 2007 – 2011
Marketing and Development Committee 2007 – current
Board of Directors, Catholic Family Center 2012 – current
Chair of Marketing & Development – 2014-2017
Board of Directors 2003-2006
Mercy Me Gala Committee Member 2004 – 2011
Co-Coordinator Friday Afternoon Drop-In center St. Andrews Church 2009 – 2011
Marketing and Advertising Strategies
We negotiate advertising rates and effective scheduling for TV, Radio, Print, Billboards and any new media. We subscribe to Comscore TV ratings and Nielsen Radio ratings to evaluate your buys.
We work with your business to develop and navigate a social media marketing strategy. Social channels like Facebook, LinkedIn, YouTube, etc. offer highly targeted ad reach and instantaneous response.
Is your website attracting customers? We study search engines to find organic ways to drive your website to the top of appropriate search queries. Or we might suggest a pay-per-click strategy on Google, MSN/Bing, or Yahoo.
We produce media releases and coordinate media involvement to promote public awareness and build your reputation. Making PR a part of your marketing plan plants the truth about your story and successes into the community.