Radio Advertising Tips That Work in Rochester NY
When it comes to audio marketing, radio is king—93% of all Americans listen to the radio regularly. If you want to take advantage of this form of mass media, then you should be aware of some of the top tips and tricks that make radio marketing more effective. Here are a few of the best strategies to use when launching a radio advertising campaign.
Create a Call to Action
We find that the most effective radio campaigns ask listeners to do something. This “call to action” might be to visit your website, contact your sales team, or purchase your product immediately. Make sure that your entire ad is oriented around getting consumers to follow through, and eliminate anything that doesn’t advance that goal.
Know Your Listeners
Next, make sure that you know your audience. Each radio station has different demographics, and each demographic has different advertising preferences. An edgy commercial on a rap station might work well if you want to sell clothes to teenagers, but won’t be very effective if you want to sell cars to adults.
Avoid clichés. They bore the audience and encourage them to change the channel. But if you give them something new or unusual you increase the chances that they’ll pay attention.
Make sure that your radio advertising in Rochester NY is unique to your business. If you could swap your business name for a competitor’s name without any trouble, then the advertisement is too generic. Your customer might buy the product, but they might not remember to buy it from you. Highlight what makes your company unique and special.
Be certain that you make the most of your limited time. The more time a radio ad takes up, the more expensive it will be, so if you’re working on a limited budget then be sure to eliminate unnecessary components and get the ad trimmed down. It’s also a good idea to make sure that you pick actors who have experience with radio and voice work—they know how to speak efficiently and save time.
Focus on Benefits
Make sure that you clearly communicate to your listeners how your product can benefit them. This is one of the best ways to make them care about your advertisement, to hold their attention, and to encourage them to follow through.
Finally, if you’re finding all of this to be a tall order, you might want to get some professional help with radio marketing in Rochester NY. At Sundance Marketing, we have a team of radio experts that includes writers and voice talent. We have the expertise and experience necessary to help you create a campaign that stands out. Sample the radio spots we created for our clients.