A black and white human eye illustration with a brown iris the animates to the Sundance Logo Icon.

“I Discover What Connects People To Your Business. Then I Get The Word Out.”

– Laurie Sagona, Sundance Marketing, LLC

Laurie Sagona portrait with shoulder-length blonde hair smiling, resting her chin on her hand, sitting at a table with a bookshelf filled with books and framed photos in the background.

Succeed in Rochester, NY With Television, Radio, Print, and Online Advertising

Desire, knowledge, and emotion are what motivate people. They are the keys to successful marketing. That’s why I start every assignment by sitting down with my clients and asking, “Who are we talking to”, “What do we want them to do”, and “What emotion will make that happen”? Once I know the answers, I put together the team and tactics to drive results.

Hear My Story

Choose A Partner With a Proven Process

No two assignments are the same, but they all start with knowing exactly where you are, how near or far that is from your goal, and what matters most to your target market.

See How I Do What I Do

A man in a checkered shirt is sitting inside a car dealership, being filmed or recorded for a video interview. There is a large monitor displaying his image, and the dealership has large windows with natural light and cars on display.

Explore Some of My Favorite Projects

While Sundance Marketing has earned dozens of awards over more than two decades, we both know what matters most is reaching people in ways that help grow your business. 

Dive into the Portfolio

Testimonials

  • Logo for Skip's on the Ridge, featuring a deer's head silhouette, with text indicating over 75 years of operation.

    “Working with Sundance has been a game changer for our store. Their targeted campaigns drove incredible traffic and boosted our sales significantly. Professional, reliable, and results driven — Highly recommend!”

    Alan and Jim DiPasquale

  • Van Bortel logo with the slogan 'There’s nothing we won’t do for you!' and icons of Subaru, Chevrolet, and Ford car brands.

    “I have been collaborating with Laurie Sagona, President of Sundance Marketing for the last 3 years. If you are interested in truly upping your game, contact Laurie Sagona immediately!”

    Kitty Van Bortel, President

  • Rochester Immediate Care logo with the tagline 'the fastest ER alternative'.

    “Because of Sundance Marketing, our brand has a powerful, strategic advantage over competitors in multiple markets. They are a big part of our success.”

    Claire Jones, Exigence Group

  • Logo for Viking International Furniture featuring a stylized letter 'V' and 'i' above the text.

    “Laurie has provided much more than the average advertising agency would – she has been a partner in the business.”

    John Buchheit, President, Viking international Furniture