Laurie Sagona Portrait sitting  at a wooden desk with a closed MacBook, a mouse on a mouse pad, and miscellaneous papers, with a large bookshelf filled with books, trophies, framed photos, and decorative items in the background.

My Story

We both know it’s not my story you’re after. You need help telling your story. Here’s why I think I can help you do that.

I’ve been in advertising for 45 years! (Don’t look old enough for that? Aw shucks.)

Right out of St. John Fisher University and after a stint at Sibley’s Department store as Assistant Advertising Coordinator, I started selling TV, Radio, and Theater Ads, because, hey, that’s where the money was. It was intense, and I loved working closely with local businesses to help grow their sales.

To make even more impact, I opened Sundance Marketing in 2001. I went to school on media buying, video production and running a business despite never working in ad agency environment, My strategy was simple.

I built partnerships with the best freelancers directors, writers, graphic artists, and digital managers around to keep great ideas flowing and overhead low. It worked. We have remained a team for over 25 years, and our clients benefit every day.

I’m proud of the many success stories with local and regional businesses, national awards and recognitions for my clients, but my daily passions now include my growing family and six grandkids.

This website reflects Sundance Marketing today. We have accomplished a lot, and we are still making things happen for our clients. Look around, see if we feel like a fit for you, and give us a call. I want to hear your story.